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Veda Software · Policy

Cookie Policy

How Veda Software uses cookies and similar technologies on this website.

This website keeps cookies to a minimum: a stored record of your consent choice, and analytics that load only if you allow them. This policy explains exactly what runs, when it runs, and how to change your mind. It should be read alongside our Privacy Policy.

Last reviewed: July 2026

01 · What cookies are

The basics, in plain English.

Cookies are small text files placed on your device by a website. They help websites operate properly, remember information and understand how they are used.

Websites also use similar technologies that do related jobs, such as browser local storage, tags and scripts. Where this policy refers to “cookies”, we mean cookies and these similar technologies together. On this site, for example, your cookie consent choice is stored in your browser’s local storage rather than in a cookie.

02 · How this site uses them

Two jobs, nothing more.

Cookies and similar technologies on this site do two things:

  • Essential — remembering your consent choice and supporting core site function and security. These run without consent because the site cannot respect your choice without them.
  • Analytics — measuring how the website is used so we can improve it. These load only after you have given consent.

We do not use analytics or other non-essential cookies to track you before you have given consent.

03 · Essential storage

What always runs, and why.

When you make a choice in the cookie banner, that choice is recorded in your browser’s local storage under the key veda-software-cookie-consent-v1, along with the time you made it. This is the record that lets the site respect your decision on future visits, so it is strictly necessary and does not require consent.

The website is hosted on Vercel, and strictly necessary technical processing (such as serving pages securely) happens as part of hosting.

04 · Analytics and consent

Off until you say yes.

This site uses Google Analytics 4, delivered through Google Tag Manager and gated by Google Consent Mode v2. Every consent category defaults to denied: no analytics cookies are set and no full analytics hits are sent until you actively accept analytics. If you reject non-essential cookies, the website remains fully usable.

When analytics is enabled, we measure behavioural events such as pages viewed, calls-to-action clicked and form submissions, to understand which content and journeys lead to enquiries. These events are designed to avoid personal data: we do not send the contents of forms or your contact details to analytics tools. Our Privacy Policy describes this measurement in more detail, including our server-side product analytics.

05 · No advertising cookies

Nothing here is selling to you.

This website does not use advertising, remarketing or ad-personalisation cookies, and Consent Mode keeps all advertising categories denied. If that ever changes, we will update this policy and the consent controls first, and any such cookies would require your consent before running.

06 · Managing your choices

How to accept, reject or reset.

You can manage cookies in the following ways:

  • Accept or reject non-essential cookies using the cookie banner shown on your first visit.
  • Reset your choice at any time by clearing this site’s data in your browser, after which the banner will appear again.
  • Clear existing cookies and site data through your browser settings.
  • Block cookies through your browser settings — though blocking essential storage may stop the site remembering your consent choice.

Consent on this site is currently handled by our own cookie banner rather than a third-party consent management platform. If we activate one (Cookiebot), it will provide an on-page preference centre so you can review or change your choices by category without clearing your browser data, and we will update this policy accordingly.

07 · Changes and contact

Kept current, and how to reach us.

We may update this policy as the cookies, analytics tools or consent technologies we use change. The latest version will always be shown on this page, with the review date updated accordingly.

Questions about cookies? hello@vedaai.co.ukLast reviewed: July 2026